Sheikh Ahmed said: No one knows when the pandemic will be over, but we know recovery will be patchy. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The feasibility of the strategies based on its resources and constraints. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. With two aircrafts in 1985, Emirates airline owns 265 aircrafts and serves 80 countries globally. Emirates Airline receives rating of 4.6 rating, whereas, Etihad Airways receives an average of 3.8 rating and Qatar Airways receive the rating of 3.4. Our economic impact Please click here for more information. Basically, the customer analysis is the way of gathering data from customer to known about their purchase decision. The airline operates a fleet of wide-body aircraft, predominantly Airbus A380s, and Boeing 777s, offering both passenger and cargo services. A detailed Porters five forces analysis is included in Appendix 2. The airline is considering a geographical diversification strategy to spread its operational risks. It is the process of dividing potentialmarketsor consumers into specific groups and offering product according to their needs. It also worked with local organisations in Australia, Ireland, Italy and the UK to support communities in need. Kotler, P & Keller, K 2011, Marketing Management, Prentice Hall, New York. Emirates Airlines' Strategic Choices and Decisions. The cargo division also introduced new loading protocols to safely utilise overhead bins and passenger seats to carry cargo. You can download the latest annual report or read our previous reports for detailed information on our commercial results and strategies. July 23, 2021. https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/. Our government affairs journal Please click here for more information. In today world every organization is engaged in competition. All Rights Reserved. The Group consists of Dnata, the successful Airport Ground Services and Travel Industry division, Emirates Airline. Therefore, their employees are also loyal to the company (Group, 2011). During the year, Emirates successfully restructured various aircraft leases and loans. 5). The firm has won several accolades for its quality in-flight products, including the Airline Passenger Experience Award and the British Travel Award, among others (Lohman et al. IvyPanda. 1 british airways, stakeholder analysis, petya laleva - SlideShare visit our help centre To investigate the Emirates airline's advertisement and marketing methods and strategies that enable it to gain competitive advantages. As a result, the Groups total workforce reduced by 31% to 75,145 employees, representing over160different nationalities. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. During the year, it provided online booking capability for London City Airport in the UK, and expanded its reach in Oman through a partnership with OUA Travel that enables Oman-based trade agents to promote and sell Gold Medals wide range of travel products to their customers. Emiratisation strategy to recruit and retain UAE Nationals, 1. Strong competitors from the region such as Etihad from neighboring emirate, Abu Dhabi and Doha based Qatar Airways. The reason is that to know on which basis these organizations position their products. A SWOT matrix (Appendix 1) was applied to Emirates to reveal its internal strengths and weaknesses as well as potential market opportunities and threats in commercial aviation. 3. And the company is one of the few in the world to use all wide-body aircraft. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. Web. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. The prices are not fixed they are flexible and its due to economic condition around the world. Increasing fuel costs has impact on margins 3. Slack, N, Chambers, S & Johnston, R 2004, Operations Management, Prentice Hall, New York. Porter, M 2008, The Five Competitive Forces That Shape Strategy, Harvard Business Review, vol. Holistic Analysis Ban on carrying electronic devices to U.S bound flights, 1. Economic. SWOT analysis is a strategic tool for the evaluation of a firms internal and external environments to determine its strategic position in the industry (Kotler & Keller 2011). Research and Markets, 2013, Emirates Airline Strategic SWOT Analysis Review. From long ago the airline is applying full fledge marketing strategies to ensure the quality services they are providing to their clients. Moreover, the macro environment of the company is the political, social, economic and technological forces around the company that affect the micro economic forces. Emirates Airlines also operates a frequent flyer program called Emirates Skywards, which allows passengers to earn miles and redeem them for flights, upgrades, and other travel-related benefits. Progressing with key investments for its future growth, dnata Catering inaugurated a second state-of-the-art catering facility in Dublin, introduced new bio-digesters to reduce food waste across its operations, and solar panels at its Singapore facility as part of its commitment to reduce its environmental footprint. Therefore, the strategic options will not reduce the financial returns/profits of the airline. Society has also great influencer on purchasing decision of consumers in different situations. Factors that may affect the people travel through Emirates Airline are as personal factors, cultural factors, psychological factors and most important the social factors. Staff training may be necessary for front-line employees. In addition, it offers integrated in-flight catering and accommodation for travelers. Strengthening presence in the low-cost segment, Check out the SWOT Analysis of Global Businesses. To enhance luxury travel through integrated passenger lounge and in-flight services. Group revenue was AED 13.7 billion (US$ 3.7 billion) for the first six months of 2020-21, down 74% from AED 53.3 billion (US$ 14.5 billion) during the same period last year. A core part of our strength as a business stems from the open skies environment at our main operating base, Dubai International, where we compete with over 100 other scheduled airlines. However, the threat of new entry is low because of the high capital/resource requirements and brand equity enjoyed by established carriers (Sheffi 2006). The price difference between substitutes (LCC) and Emirates services is large. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. DII impact in Europe from Emirates' operations 4 Figure 3. Their position in the market is better than its competitors. Emirates. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. It is a subsidiary of the Emirates Group which is owned and backed up by the government and the Dubai royal family. Efficient passenger support systems and functions: Reliability and efficiency of passenger support systems and functions is critical for the operations and business continuity of an airline. must. The airline has adopted the IATA-recommended guideline dubbed Simplifying the Business or StB to further improve the efficiency of its pre-flight lounge services. Digital Marketing and Social Media Strategy Analysis Report. Emirates is an international airline so the revenues are collected in multiple currencies - any sudden movement in the exchange rate and change in global macroeconomic conditions could lead to revenue fluctuation (Parasie, 2016). The key trends identified in the commercial aviation industry include global/regional economic slowdowns, environmental concerns (emissions), rising fuel prices, and competition from low-cost carriers (McGee, Thomas & Wilson 2005). The requirements for the implementation of the strategies include financial systems, passenger management systems, and HR systems. These fundamental ingredients of our success remain unchanged. A. Buying activities are deeply influenced by cultural factors such as: culture, subculture, and social class. Therefore, competitive rivalry in the UAE commercial airline industry is high. Additionally, the airline has become number choice of the families around the world. It also has a differential advantage due to its broad portfolio. From past statistical evidence and levels of achievement, the Emirates has continued to demonstrate great care for its employees and involved stakeholders for their role in the growth of the company with emphasis on immediate environments and the communities served by the fleet of its airlines. One of the things customers value the most is receiving accurate information andomni-channel strategies ensure that proper communication is maintained at all times. Moreover, another pricing strategy that Emirate airline is following is the premium pricing strategy (Emirates flight pricing & sales strategy, 2014). In addition, the switching costs between airlines are low. From zero scheduled passenger flights at the start of the financial year, to operations in over 120 destinations by 31 March 2021, Emirates has shown its ability to adapt and respond to challenges, and the resilience of its people and business model. DUBAI, U.A.E., 12 November 2020: The Emirates Group today announced its half-year results for its 2020-21 financial year. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. With the only aim of providing the quality services as well as the comfortable journey to its travelers the airline is the leading airline of Middle East region. This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. In 2020-21, dnata executed the USs first green turnaround of a customer aircraft at New York JFK, an achievement made possible by its previous investments in zero-emission, electric ramp ground support equipment. * By clicking on "Buy Now" you agree to accept our ", On purchase the Emirates Airlines SWOT & PESTLE Analysis PDF report will reach you. The Groups cash balance was AED 19.8 billion (US$ 5.4 billion), down 23% from last year mainly due to weak demand caused by the various pandemic related business and travel restrictions across all of the Groups core business divisions and markets. In addition to supporting global supply chains for food, medical and other trade items, Emirates SkyCargo also tapped on its pharma capabilities and infrastructure to support the worldwide distribution of COVID-19 vaccines and humanitarian relief to Lebanon in the aftermath of the Port of Beirut explosions.
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